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Levi Strauss taps Reflect, D3, BrightSign for flagship’s visual experience

March 19, 2019

Levi Strauss & Co. has teamed up with D3, BrightSign and Reflect for a visual experience at its flagship store in Times Square, Manhattan.

The nearly 17,000-square-food multi-level store is now home to LED panels and media players for large scale vignettes in high-traffic areas, according to a press release.

"Times Square stores are among the highest-visibility retail establishments in the world. Delivering a brand-right digital experience was our goal," said Brandie Perkins, senior account manager at Reflect, which oversaw the visual experience project.

"We entrusted BrightSign media players to deliver a fail-safe media distribution platform. Not only did we have the benefit of BrightSign's unrivaled reliability, but we were able to drive content for the entire store with just two players — a true testament to the robust capabilities of BrightSign hardware."

The store has three massive LED panels in key areas — a 41-foot curved panel on the street level near the store entrance, one panel wrapped around the escalator and an 82-foot-wide U-shaped panel wrapped around the grand hall downstairs.

"Levi's flagship store in Times Square is an impressive demonstration of the near-limitless scale, shape and orientation possibilities with our LED displays," said George Pappas, CEO at D3 LED, in the release. "Installations like these showcase how LED displays with eye-catching imagery draw in visitors, create the desired mood and support the brand simultaneously."