Dec. 2, 2015
As consumer usage continues to shift to mobile, location-based advertising is becoming one of the fastest growing strategies for retailers when it comes to digital advertising.
Using real-time location data connects real-world behavior — such as tracking which consumers visit and how frequently they go — to provide a better understanding of a retailer's wants and needs. By understanding the places consumers go and the large-scale patterns in mobile usage and physical behavior, marketers and advertisers gain a better understanding of audiences, said Brandon Starkoff, VP of product marketing at xAd, who will be presenting and directing the webinar discussion.
The one-hour webinar, "Location-based marketing: A guide to strategy, deployment and successful return on investment," at 2 p.m. EST on Dec. 3 will be moderated by Retail Customer Experience editor Judy Mottl, and Starkoff will share insights into consumers' demands and expectations across path to purchase and strategies for how marketers can use location insights to address the change in consumer behavior and influence a person at the moments of greatest intent and receptiveness.
"Location-based marketing has become a strategic imperative for retail," Starkoff said. "Mobile technology allows retailers and restaurants to serve a message to the right consumer at the right place and time — and also assess the impact to the business in real time."
Click here to register for the webinar.