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London retailer puts shoplifter photos on its web site

August 16, 2009 by James Bickers — Editor, Networld Alliance

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Home Bargains, which operates 190 discount stores throughout the United Kingdom, is taking a rather drastic step in combating theft: it is uploading CCTV pictures of shoplifters to its web site.

London's Telegraph reports that six offenders were shown throughout June and July. The retailer is offering a 500 pound reward to anyone who offers identifying information that leads to an arrest.

"We are a discount retailer and are only successful by keeping our costs under control. This is a way of fighting back. It shows the shoplifters we know what's going on. We are only doing this when we are very confident that there has been an incident and we have strong evidence against the person. If they believe they are innocent, we will be happy to go through the evidence with them."

About James Bickers

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James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.

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