Nov. 14, 2013
CrowdTwist, a provider of omni-channel loyalty and analytics solutions, has announced three new partnerships with global brands VivaKi, Acxiom, and IBM. According to the companies, these partnerships represent the emergence of a new era of loyalty marketing — one in which brands can leverage user-permitted data to create personalized experiences for the consumers who engage with them.
CrowdTwist's platform aggregates consumer data across all channels (online, social, mobile, and even offline) and helps attribute purchases back to individual consumers. Because loyalty program members, on average, engage with a brand 250 percent more frequently — and consume 700 percent more brand content — than non-members (according to year-over-year user data acquired across brand programs and industries), CrowdTwist is able to provide brands with rich insights into their customers on both individual and macro levels. These insights enable brands to create a singular view of individual customers and properly segment them across multiple characteristics.
Data collected by CrowdTwist will be leveraged by SkySkraper, the Publicis Groupe big data platform operated by VivaKi. Through SkySkraper, agencies will have a single point of entry for brands looking to take advantage of CrowdTwist-generated data.
"Our partnership with CrowdTwist enables Groupe agencies and their clients to get closer to their loyal customers across all channels,” said Michael Wiley, managing director of VivaKi Ventures and chief social media officer at VivaKi. "Loyal customers can be powerful brand advocates, and the CrowdTwist platform will empower brands to interact with these customers in a way that is meaningful and adds value."
Working with Acxiom, CrowdTwist will be part of the Acxiom Audience Operating System, which helps marketing teams plan, buy and deliver their advertising initiatives to the right audience across all channels.
And in partnering with IBM, CrowdTwist joins the company's digital marketing network, which is housed within the IBM Cloud Suite and is part of IBM's overall Smarter Commerce initiative.
Read more about retail loyalty programs.