News

Luxury shoe brand L.K. Bennett upgrades online presence

November 14, 2013

Luxury brand and shoe specialist L.K. Bennett has selected the Amplience Adaptive Media Platform to enhance its online website merchandising across campaign and product pages. Amplience helps L.K. Bennett to rapidly and easily produce and deliver creative marketing and merchandising content in-house, the companies said in a press release.

L.K. Bennett said it chose Amplience Dynamic Media because the platform significantly reduces the time and cost of uploading new collections and making modifications to existing media content. It also improves on-page conversion rates by delivering an engaging visual experience, including zoom and 360-spin. Dynamic media also enables the optimization of images for different channels, including smartphone and tablet platforms.

"Amplience has enabled us to design much more creative and engaging content for the site," said Sarah Lukins, head of e-commerce at L.K. Bennett. "We've invested in our e-commerce proposition and have been rewarded with good levels of engagement."

In the future, L.K. Bennett said it will include video more heavily across its campaigns and use Amplience to enable click-to-shop functionality. 

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