Luxury watch retailer winds up digital signage
Leading American watch retailer Tourneau has selected YCD Multimedia's C-nario Messenger digital signage platform as the engine behind a unique video display in its new concept store in South CoastPlaza, Costa Mesa, Calif., according to an announcement from YCD Multimedia, a global provider of digital media solutions to the retail business world.
The video display comprises four screens in a row, displaying synchronized content of clips and images across the entire configuration. The unique video display is part of Tourneau's new store design, making the process of watch-shopping more inviting and interactive, departing from the traditional "behind the counter" client/sales relationship to a more personalized experience.
The new installation joins another implementation of C-nario Messenger at Tourneau's concept store on 510 Madison Ave. in New York City. This store includes YCD-based video walls. Tourneau also plans to implement YCD's platform in its store on 57th Street in New York City, according to the announcement.
"Using sophisticated video displays is part of our effort to modernize the experience of watch purchasing," said Jason Filiano, IT manager, Tourneau NY, in the announcement. "Our reputation is based on more than 100 years of high-quality, excellent service and satisfied customers. Adopting new technologies for our stores is another milestone in providing the best customer experience."
"YCD is proud to be selected by Tourneau for its stores, indicating C-nario Messenger's ability to create ambiance and style," said Sam Losar, president of YCD USA. "The digital media at Tourneau shops attract customers and create unique customer experience, while combining infotainment with enhanced branding."
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