Macy's expands Star Rewards to everyone no matter how they pay

The Macy's Star Rewards loyalty program isn't just limited to those with a Macy's charge card. Now anyone, no matter how they pay, is enrolled in the loyalty program.

Consumers not using or having a Macy's card can enroll in a new Bronze level and enjoy benefits such as Star Money Days, perks and offers and extra savings at checkout, according to a press release.

"Macy's is thrilled to be launching our next phase of Star Rewards, which allows all customers to participate in our loyalty program," said Rich Lennox, Macy's chief marketing officer, in the release.

"Since the relaunch of Star Rewards last fall, our customers have responded with tremendous enthusiasm for enhanced benefits and rewards they received as part of the program. With the addition of the Bronze level, we've made earning rewards simple for everyone, no matter how you pay."


Topics: Customer Experience, Department Stores, Loyalty Programs

Companies: Macy's

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