News

MarketLive offers merchants profile-driven remarketing suite

June 1, 2011

MarketLive Inc., an eCommerce software and solutions provider, has announced it will offer a remarketing suite built for the MarketLive eCommerce platform and catalog. The agreement gives MarketLive merchants direct access to a solution designed for bringing shoppers back to their sites by personalizing e-mail and display ads.

"We constantly look for ways to add value for our merchants by enhancing the already robust marketing, merchandising, selling, servicing and analytics capabilities of our eCommerce platform," said Mark Pierce, president of MarketLive. "The agreement with MyBuys builds upon and strengthens our long-term partnership and gives MarketLive merchants seamless access to the MyBuys Remarketing Suite. The solution will enhance merchants' ability to generate repeat sales and increase customer loyalty."

MyBuys learns about each individual shopper, then uses the insights to send targeted emails and personalized display ads to each shopper.