News

MarketLive unveils next-gen marketing, merchandising suite

June 14, 2009

BOSTON — MarketLive Inc., an e-commerce platform and services provider for mid-sized specialty retailers, has unveiled the MarketLive Intelligent Marketing and Merchandising (IMM) Suite, a set of integrated segmentation, personalization, alerting and e-mail technologies that attract customers and reach individual shoppers with relevant e-mails and offers.

The solution advances one-to-one marketing with personalized merchandising from the first e-mail touch through the first transaction and across all future interactions. The MarketLive IMM Suite dramatically reduces the time and resources required to design and execute effective marketing campaigns. It also provides a consistent consumer experience, resulting in stronger brands, increased conversions, more revenue and greater customer loyalty.

The MarketLive IMM Suite seamlessly integrates best-of-breed personalization, e-mail and on-site content technologies that are optimized for the MarketLive Intelligent Commerce platform. Informed by MarketLive best practices and intelligent selling strategies, the suite enables effective marketing and merchandising with fewer resources and without the need for specialized expertise. Utilizing the MarketLive IMM Suite, merchants can rapidly shift from generic "batch-and-blast" promotional efforts to high-ROI campaigns. Early-adopter merchants have increased revenues up to 10 percent in initial campaigns.

"Merchants must capitalize on every marketing dollar and optimize the limited marketing staff and resources available to them," said Mark Pierce, CEO of MarketLive. "The most successful retailers engage shoppers with communications, offers and products that are personal, relevant and timely."

A built-in personalization engine profiles shoppers, identifies their preferences and tracks the products they want. Real-time recommendations present shoppers with the most compelling choices, designed specifically for them. Additionally, real-time alerts keep consumers "in the know" with their favorite styles, brands, collections and information. These capabilities allow merchants to maximize cross-sell and upsell opportunities, increase conversion rates, grow average order value and drive revenue.

In an early pilot with one element of the solu-ion, a leading women's apparel and accessories retailer achieved a 166-percent improvement in click-throughs from recommendation-based e-mails, a 350-percent increase in e-mail conversion rates and a 26-percent increase in average order value.

The MarketLive IMM Suite leverages e-mail to drive higher quality traffic to sites and increase repeat business from each shopper. The value of every e-mail is increased through segmentation based on purchase and campaign response behaviors. Relevant messages are then delivered to each segment with personalized offers extended to each shopper within that segment.

Additionally, analysis of recency, frequency and monetary purchase values helps retailers uncover hidden customer groups that can be reached with appropriate messages and offers. By combining purchase history and click behavior, retailers can build profiles for each buyer that can be leveraged in future campaigns. Transactional, promotional and loyalty-building e-mails are easily developed, automatically delivered and analyzed for optimal campaign management.