News

Massachusetts home to newest Moosejaw concept store

January 12, 2012

Moosejaw will open its eighth location March 3 in Natick, Mass. The Natick location will be the first to embody the outdoor retailer's new concept and design.

"We wanted to do something totally unexpected from what you would find in a typical outdoor store. When customers come in they will want to explore and engage with their surroundings, the staff and the technology in the space," Bryan Lively, vice president of retail, said in the release.

The design includes a hang-out spot, a disco-themed dressing room and table tennis. The store also knocked a huge hole in the wall between the store and the stock room, giving customers a peek behind the curtain.

Going techy

Moosejaw will also use technology to create a seamless retail experience between how customers shop online and in brick-and mortar-stores. Armed with WiFi, iPads and mobile POS systems, the staff will not be tethered to a large checkout counter but rather engaging customers throughout the entire store, showing customers online product reviews, checking inventory at other locations and completing transactions on the spot, according to the release.

Moosejaw will open more retail locations in the next 36 months using its new retail model concept. With three locations leased and two in negotiation, Moosejaw is also planning to open another store in Boulder, Colo., in May.

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