October 1, 2008
Forbes: While women are cutting back on discretionary purchases, men are still buying. According to the NPD Group, a retail market research firm, sales in men's apparel increased 1.6 percent in July, while women's sales actually dropped 4.1 percent. The research shows opportunity forretailers, which can now capitalize on a group they once largely ignored. And one of the ways retailers are targeting male shoppers it is by offering more than just clothes, but an overall "manly" lifestyle.