News

Merchant Warehouse introduces omni-channel commerce for retailers

August 7, 2013

Merchant Warehouse today announced the omni-channel extension of its Genius Customer Engagement Platform. With this capability, retailers can now offer payment acceptance beyond the physical store to include online, mobile and in-aisle checkout.

According to a news release, Merchant Warehouse's integration methodologies and interfaces enable point-of-sale (POS) developers and retailers to offer omni-channel capability. For retailers, the solution provides access to a single, unified view of all payment activity, regardless of where the transaction originated. It also delivers visibility into customers' activities, enabling merchants to more effectively engage with customers wherever and whenever they wish to buy.

The company's omni-channel offering also removes the partner's solution from PA-DSS scope through all payment mediums: online, in-store and mobile.

"Shopping has become a 24/7 event, so retailers must be capable of conducting commerce whenever, wherever and however a customer wants in order to remain competitive," said Henry Helgeson, CEO, Merchant Warehouse. "Many big box stores have figured out how to create a consistent shopping experience, regardless of the channel. Now, with Merchant Warehouse's solutions, small to mid-sized businesses can take advantage of the same omni-channel capabilities as a big box store, encouraging a deeper and more consistent interaction with each of their customers."

The Genius Customer Engagement Platform scales with a business by supporting all channels and all types of payments, mobile commerce and loyalty technologies, from traditional credit cards to EMV to mobile payments and cloud-based solutions.

Read more about multichannel retailing.