News
Mobile 'sat nav' features drive shoppers into stores
December 21, 2008
Times Online: The high street is fighting back with high-tech devices to lure customers away from the Internet and back into shops. Shoppers will be able to use their mobile phones or handheld computers as "sat navs" into which they can key what they are looking for and how much they want to spend and be guided immediately to the right store.
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Interactive / TouchscreenDigital MerchandisingCustomer ExperienceShopper MarketingTechnologyOmnichannel
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