News

Mobivity debuts consumer frequency technology for retailers

April 15, 2019

Mobivity Holdings Corp, which offers the customer personalization platform Recurrency, is debuting an innovative frequency technology that will let retailers and restaurants assess a range of factors affecting consumer frequency.

Brands can assess frequency impact on product combinations and pricing in real time, according to a press release.Brick-and-mortar merchants can tap into purchase frequency performance connected to POS data and introduces a patent-pending Big Data approach utilizing Mobivity's Recapture technology. 

The technology tracks each POS transaction while combining other customer data points to track how frequently each unique customer visits a store and what causes them to increase that frequency over time, according to the release.

"Revenue growth for brick-and-mortar merchants is primarily driven by consumer frequency," said Dennis Becker, Mobivity chairman and CEO, in the release. "In the past, merchants have had to rely on anecdotal evidence or expensive manual analysis to assess frequency impact from marketing programs to value pricing to new products. This new technology opens an entirely new dimension to our clients. They can now see whether or not a marketing program, new product or other program actually had a positive effect on increasing customer frequency. We can't wait to get this tool in the hands of the world class brands that are seeking key insights within their basket level data, and help them identify trends that help drive additional customer visits, and ultimately spend."