News

Modell's ups its online game with new e-commerce provider

May 31, 2012

Modell's Sporting Goods has chosen e-commerce provider Shopatron as the order management solution to deliver sports gear to fans via Modells.com. Modell's will continue to add more product categories to the site throughout the year, including athletic footwear, active apparel and other sporting goods, to bring its complete in-store selection online, according to a company press release.

With Shopatron, Modell's can optimize the fulfillment of online orders through Modells.com by shipping orders from one of Modell's retail locations, distribution centers or third-party vendors. Shopatron's distributed order management platform gives Modell's the power to integrate its 150 plus brick-and-mortar locations into its e-commerce program. This integration promotes expedited fulfillment, efficient inventory management and future capabilities for in-store order pickup.

"The ability to integrate our local retail stores with our online store is an invaluable asset," Mitchell Modell, CEO of Modell's Sporting Goods, said in the release

In addition to order management, Shopatron also manages payment processing, fraud protection and order support as a complete e-commerce package for Modells.com.

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