News
MTI upgrades tool for electronics merchandising
October 2, 2008
HILLSBORO, Ore. — MTI, a provider of interactive merchandising technology, announced the release of Freedom Universal 2.0.
According to a news release, Universal 2.0 is the latest addition to MTI's Freedom platform, which provides shoppers the ability to handle and demonstrate live, fully-powered electronic devices while providing unmatched security and merchandising flexibility to retailers. Building on the real-world intelligence gathered from thousands of existing Freedom deployments, MTI designed Universal 2.0 with both modern retail environments and unparalleled consumer experience in mind.
Like MTI's other Freedom platforms, Universal 2.0 continues to provide power and security to a broad range of handheld products such as digital cameras, camcorders, GPS products and mobile phones. However, Universal 2.0's new design provides a significantly reduced footprint, never distracting from or diminishing the "hero" effect of today's ever-smaller, must-have products. The new design also includes a host of new features such as: an integrated rotating 360-degree swivel to prevent cable twist and greatly increase retractor life; 270-degree viewable LED light ring to spotlight product and provide visual security; and enhanced security modules that feature advanced battery back-up capabilities.
Universal 2.0's programmable multi-color light rings not only enhance the look of the display, but can seamlessly connect with MTI's SKU activated merchandising system (Intuition Lift) for interactive content and color-guided product selection based on user engagement.
This system triggers sku-specific information based on customer interaction. Depending on the product displayed, messaging can drive sales through simulated ownership experiences, explanation of hidden features and benefits, product comparisons or suggestive selling of accessories. This interactive experience has been shown to both increase sales and decrease product returns, as an educated shopper becomes a more confident owner.
Freedom Universal 2.0 is also backwards compatible, allowing it to work seamlessly with Freedom 1.0 components, including smart cables, making it a more enhanced, low-cost upgrade option for retailers already using MTI's Freedom Universal line of displays.
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