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Natural Markets deploys ThoughtWorks technology throughout its grocery/restaurant chain

January 13, 2014

ThoughtWorks, a provider of retail technology solutions and strategic customer experience consulting, today announced that it has partnered with Natural Markets Food Group to develop a solution architecture that could support multiple customer end-point experiences — a concept that Joshua Sigel, CIO of NMFG refers to as "Channel Multiplexing." Natural Markets Food Group operates retail food and food service businesses throughout the U.S. and Canada with a focus on organic natural food products.

According to the companies, Natural Markets Food Group wanted to leverage technology to enhance its customer experience and drive operational efficiencies while emphasizing its vast selection of quality grocery items and healthy prepared foods. An emphasis on a mobile strategy combined with extraordinary customer experience resulted in various in-store services such as mobile ordering and payment capabilities and consolidated grocery and restaurant ordering systems. The same POS solution is used in both the restaurant and grocery portions of the location.

"We are focused on providing our customers value-added choice in the way they interact and experience our offering of Good Food, that's Good For You, and Good For the Earth," said Sigel. "We partnered with ThoughtWorks to help us develop a strategy and architecture that brought innovative technology and service design together to create a differentiated experience for our customers."

ThoughtWorks is at NRF 2014 at booth #3744 on level three, and Natural Markets CIO Joshua Sigel will be presenting at a Big !deas session on Tuesday, January 14 at 2:30 p.m. ET.

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