NBC Olympics taps Intersection to stream Winter games on digital screens
NBC Olympics is partnering with Intersection, a smart cities technology company, to feature PyeongChang Olympics content on thousands of digital displays in New York City, Chicago and Philadelphia. The content will run from Feb. 9 until the end of he XXIII Olympic Winter Games on Feb. 25, according to a press release.
The displays will showcase morning highlights, opening ceremony teasers, medal counts, athlete profiles and previews. Intersection will run the content on the LinkNYC network in New York City, digital panels in the Chicago Transit Authority and displays in SETP, PATCO and throughout the rest of Philadelphia.
"Whether walking the streets of New York, riding the Chicago L, or waiting in Philadelphia’s 30th Street Station, Olympics fans in these three cities will be surrounded by the excitement of the Winter Games," Gary Zenkel, president, NBC Olympics, said in the release. "Emerging media platforms like the LinkNYC network in New York City represent another way for NBCUniversal to reassemble the television audience by extending the reach of our Olympic coverage, content and promotion to spaces where the American audience now consumes media."