News

Neiman Marcus connects stylists, customers via Instagram

April 10, 2019

Neiman Marcus is tapping Salesfloor's SocialShop feature that allows sales associates to share Instagram posts with customers, and then lets customers purchase the product and credit the associate.

The store associate creates a link to enable customers to shop recent Instagram posts that are automatically credited back to the employee, according to a press release. The associate can also add photos, assets and shoppable products to the feed.

Salesfloor plans to launch with additional retailers later this month. The company hopes to offer the program with other social media networks later this year.

About 30 percent of online shoppers have indicated in research studies that they would make a purchase from a major social network, according to Oscar Sachs, co-founder and CEO of Salesfloor.

"Our clients realize this represents a huge opportunity to leverage their associates' connections and convert social media networks onto a sales platform," he said in the release.