New ICXA to promote tech-driven customer experience across all consumer channels
Networld Media Group (the parent company of this website) has announced the launch of the Interactive Customer Experience Association to promote and accelerate the convergence of customer experience technologies and disciplines across all consumer channels.
"The need for ICXA reflects a rising emphasis among brands to create superior customer experiences through multiple technologies," Networld Media Group CEO Tom Harper said in the announcement. "Our membership unites professionals from such disciplines as customer experience and service, loyalty, merchandising, marketing, sales and retail operations."
Technologies employed by these innovators encompass CRM, POS, digital display, self-service, e- and m-commerce, mobile payments and much more. ICXA represents a broadening of scope to understand how various technologies can be combined to create unique and unprecedented consumer experiences.
ICXA will host its first annual ICX Summit in Chicago on June 28-30, 2015. Keynote speakers include Blaine Hurst, EVP of Panera Bread, and Paul Price, CEO of Creative Realities.
The soon-to-be-launched ICXA.org website will feature a members-only education archive, including videos, webinars and podcasts covering the association's educational activities. The site will also offer an industry blog and supplier directory.
To jumpstart its launch, ICXA is merging with and absorbing the full membership of the Digital Screenmedia Association, which had focused previously on the self-service, kiosk and digital signage technology segments.
"The DSA board is excited about this new direction," said Bill Lynch, DSA president and new ICXA board member. "The emerging customer experience market encompasses all of our member industries and much more. Our research into market trends and member needs finds most DSA members either expanding into broader customer experience solutions or aligning with partner companies. It became clear that our association must evolve to better serve the expanding needs of our members."
Existing DSA members will receive full membership in ICXA and enjoy increased benefits with additional learning, networking and peer groups. Technology innovators and suppliers will be invited to participate as instructors in a new online learning series.
Under the leadership of Executive Director Scott Slucher, the new ICXA will continue to expand and develop membership across such industry verticals as banking and payments, retail and restaurant, health care, hotel and entertainment, education and government, the announcement said. Slucher brings to his new role many years of professional experience in sales and marketing, digital media and market research disciplines, the company said, and his specialty is helping organizations make deeper connections within their industries.
Topics: Customer Experience