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New online Boutique gives Breitling more agility with tailored platform

The new online Boutique will provide a secure online shopping resource for those looking to purchase a Breitling, so customers can be assured they are purchasing an authentic Breitling from an authorized retailer, the company said.

April 16, 2015

Breitling, the Swiss watch manufacturer, announced this week the launch of its brand new online Boutique at www.Breitling.com. The new Boutique features 100 of Breitling models to showcase Breitling's heritage, including models from the Chronomat, Navitimer and Transocean collections, among others.

The online Boutique provides a tailored platform that allows customers to order online and have their order delivered directly to their home, or for pick-up in nearby stores, as well as provides a research tool for those who would prefer to purchase at their local retailer.

"We are very excited to launch the online Boutique, which creates an authentic and genuine place for customers to purchase Breitling timepieces online," Breitling USA President Thierry Prissert said in a statement. "The online boutique was created with customer service as a top priority, allowing ease of use for those that don't necessarily have time to visit a store, or prefer to do some extensive research online prior to purchasing a watch."

The new online Boutique will provide a secure online shopping resource for those looking to purchase a Breitling, so customers can be assured they are purchasing an authentic Breitling from an authorized retailer, the company said. Each timepiece will be eligible for the same warranty it would have if it were purchased in a store.