News

New York boutique offers a luxury experience for men buying activewear

September 26, 2018

Preview is a men's activewear retailer offering a luxurious fashion take on work out gear with a quest to mesh online lifestyle and wellness brands with brick-and-mortar shoppers.

The store in Soho, New York, rotates new brand offerings every three to six months and highlights either apparel partners, according to a New York Post report.

The store owners believes combining health and wellness with apparel is a lifestyle approach male customers are looking for. The store boasts a floor designed like a basketball court and a wellness counter.