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Nielsen starts profiling mobile Web users

June 1, 2008

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Multichannel News: Nielsen debuted a service Thursday that extends the company's online audience-profiling tool, @Plan, to the mobile Web. Mobile @Plan provides marketers and publishers with lifestyle and demographic information for leading mobile Web sites, allowing marketers to efficiently reach their intended audience on the third screen.

CRM Interactive / Touchscreen Digital Signage Audience Measurement Connectivity Technology Marketing

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