Nike live design experience custom builds shoes in under 90 minutes

Sept. 8, 2017

Nike Makers' Experience merges digital design with traditional shoe making, allowing consumers to try on shoes, then have the shoes made for them on the spot in less than 90 minutes via dynamic object tracking and projection systems that instantly bring designs to life, according to a press release.

Nike Makers' Experience from Nike's Advanced Innovation team opens this month at Nike By You Studio at 45 Grand in New York City.

The experience begins with a series of graphic options, generated from either Nike heritage or on-the-spot phrases, which can then be customized into patterns through shifts to size and color.

"The intention of the project is to bring to life the collaborative design experience that we offer our athletes," Mark Smith, vice president of innovation special projects, said in the release. "They love products that tell their story, so we wanted to combine that idea with a new process of live design and manufacturing that allows our guests to come into the space, work collaboratively with us and leave with a special product in less time than ever before."

What are made are one-of-a-kind versions of the Nike Presto X, a silhouette specially created by Nike Advanced Innovation for the Nike Makers' Experience. There are two versions of the shoe, a traditional Presto and a slip-on. Both are equally suited to the process of customization via dynamic object tracking and projection systems.

One could start by using a birthday or anniversary. From that typographical input, patterns are then created and scaled to taste. Color choice and graduation are nearly infinite, too. 

"The Nike Makers' Experience is a fast, fun, interactive, one-of-a-kind design experience. It takes most people longer to come up with their idea than it does for us to make it," said Smith. "In our minds, this is tomorrow, today."

The invite-only experience will initially be limited to Nike friends and family and select Nike+ members.

Photo courtesy of Nike.


Topics: Assisted Selling, Augmented Reality, Customer Experience, Kiosks / Self-Service, Merchandising, Retail - Apparel, Technology


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