News

NRF, Digital Screenmedia Association announce Digital & Outdoor Signage Pavilion

November 21, 2010

The National Retail Federation and Digital Screenmedia Association (DSA) have announced a special pavilion for the NRF 100th Annual Convention & EXPO, January 9-12, 2011 in New York. The Digital & Outdoor Signage Pavilion, which will be featured on the EXPO floor, will showcase the latest and hottest signage capabilities — both outside of the store to get shoppers in as well as inside the store to keep them captivated.

"Since digital and outdoor signage is such an essential part of the retail experience, we are thrilled to be able to bring this to our convention attendees," said Susan Newman, senior vice president conferences, NRF. "Retailers of all sizes will easily benefit from what the pavilion has to offer. We are thrilled to work with DSA as we celebrate our 100th convention anniversary."

"Like everything else in this world, signage has gone digital. Retailers are intrigued by the power of full motion video and graphics to attract customers, as well as the ability to update messages in real time," said David Drain, executive director of the DSA. "We are really pleased to be working with NRF on this initiative, and I give kudos to them for continually bringing solutions to their show that make it a must-attend event."

Companies exhibiting in the pavilion include:

• A1Solution
• AirWatch
• Conexus World
• Cybera, Inc.
• DT Research
• FootFall – An Experian Company
• FortiusOne
• Glancetron Co., Ltd.
• Imprint Plus
• Industry Retail Group, Inc.
• Intello Technologies
• InVue Security Products
• Janam Technologies LLC
• Lawrence Metal Products
• Omnivex Corporation
• Oncue Technologies
• Planar Systems, Inc.
• Radical Computing Corporation
• SOTI, Inc.
• STRATACACHE
• Telaid
• Wachter Network Services

Retailers can register for a free EXPO pass at: www.nrf.com/annual11.