May 10, 2012
Piperlime, the e-retailer that launched in 2006, is opening its first brick-and-mortar location this fall in the SoHo neighborhood of New York City.
Styled as a boutique, the 4,000-square-foot store will feature iconic fashion brands like Milly, Frye and Citizens of Humanity as well as little known finds including Tinley Road, Ash and Maison Scotch, Jennifer Gosselin, senior vice president and general manager of Piperlime, said in a press release.
"Our customers have been asking for a place where they can experience Piperlime in person, and New York is the perfect location for this," she said. "Our SoHo location will offer an edited assortment, giving customers the right amount of everything in a refreshing setting."
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