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Online shoppers want user ratings systems
February 11, 2008 by James Bickers — Editor, Networld Alliance
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ClaudeForrester Research recently surveyed 5,000 online shoppers, asking them what they value most from an online experience. The overwhelming majority said they want systems that allow them to rate and review products, and view the ratings of others. Special offers and product comparison tools also fared well. At the bottom of the list: games, quizzes and questionnaires.
The full results of the survey are available in the Forrester report, "User Ratings Top Consumers' Online Wish Lists."
About James Bickers
James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.
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