News

Online shopping beating in-store, mobile purchases on the rise

March 25, 2019

When it comes to millennial shopping, e-commerce is king and online browsing is top of mind, given that 79 percent browse online before making a purchase, whether it's in-store or online.

Millennials are also pushing mobile transactions ahead and has replaced desktop as the preferred online shopping channel, according to CouponFollow's 2019 Millennial Shopping Report.

The report polled over 1,000 millennials, between the ages of 22-37. Additional highlights include:

• Amazon dominates millennial spend: 97 percent of the generation say they use the platform for some portion of their online shopping.
• 95 percent search for coupons on the Internet before making an online purchase and report spending more time searching for savings than in prior years.

"In our previous report, millennials were still clinging to brick-and-mortar as their most utilized way of shopping. Since then, in just 18 months, digital shopping has surpassed in-store, led by a rapid 20 percent increase in mobile shopping preference,” stated the release.