June 12, 2013
A new eCoupon program from Inmar, a company operating intelligent commerce networks, is now being used at 164 Weis Markets throughout the northeast.
The program allows registered members of the Weis Preferred Shoppers Club to access and "clip" paperless coupons at the grocer's website, and then have the coupons added to their account and automatically redeemed at the checkout via a Weis Club Card or card I.D. number.
According to Inmar, redemption of paperless coupons has doubled in volume every year since 2008. In 2012, Inmar processed more than 20 million paperless coupons, the company said in a news release.
"Our mission at Weis is to deliver an exceptional shopping experience based on value, quality and service. Our eCoupons program helps us conveniently deliver paperless coupons to our Weis Club members," said David Hepfinger, president and CEO of Weis Markets. "This will help us reward shopper loyalty and drive sales."
Read more about marketing and loyalty programs.
