News

Partech teams with Mobiry to personalize customer orders

August 8, 2019

Partech Inc., a wholly owned subsidiary of PAR Technology Corp. and a global provider of point of sale solutions to the restaurant and retail industries, has partnered with Mobiry, an artificial intelligence solution that learns and analyzes the patterns and behavior of consumers to deliver personalized offers, according to a press release.

Mobiry brings AI personalization and recommendations traditionally reserved for e-commerce giants to the QSR and fast casual industry. Mobiry delivers specifically tailored incentives and loyalty rewards to customers based on buying habits and preferences. Integrating across POS, social, mobile and ad networks, Mobiry cultivates and retains customer loyalty by delivering incentives/rewards to customers for those items customers most want to buy at the time that are most likely to complete a transaction, while simultaneously building a user profile of each individual customer's preferences.

"Mobiry is eager to bring its proven AI data analysis and recommendation solution to QSR and fast casual providers as a partner with Brink POS software, an established and trusted leader in the POS industry," Cameron Morris, CEO, Mobiry, said in the release.

"We are pleased to add Mobiry to the large and growing Brink integration ecosystem," said Stephen Lee, manager, strategic partnerships, ParTech, Inc., in the release. "Mobiry will allow Brink users to better understand their customers and offer the incentives and products they desire the most, creating a loyal customer following."