Party City partners up with Amazon in pilot program

Party City is teaming up with Amazon to sell an assortment of products, and a prime focus on Halloween items.

The effort is a pilot program, according to a CNBC report, and it could be expanded next year.

The goal, according to the report, is to expand Party City's consumer base beyond Party City's own e-commerce site.


Topics: Assisted Selling, eCommerce, Omnichannel / Multichannel, Online Retailing, Shopper Marketing, Specialty Stores

Companies: Amazon

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