Personal experience playing bigger role in purchase, reveals report
A good majority, 80 percent, of consumers are more likely to buy when a brand is delivering a personalized experience.
That's one finding of a online survey polling 1,000 consumers ages 18 to 64. The survey data is published in a new research report from Epsilon, "The power of me: The impact of personalization on marketing performance."
The findings aimto help brands better understand how personalization efforts can be used to enhance relationships with consumers, produce customer loyalty and positively impact the bottom line. The study was conducted in collaboration with GBH Insights, a marketing insights and custom analytics practice.
The report stated 90 percent of consumers find personalization appealing.