News
Pop-up shops becoming mainstream
July 23, 2009 by James Bickers — Editor, Networld Alliance
ChatGPT
Grok
Perplexity
ClaudeThe Economist has published a brief exploration of the concept of pop-up shops, temporary stores set up by retailers in unexpected locations — from abandoned museums to churches to buses.
Retailers like Daffy's, Gucci and Brooks Brothers have utilized the concept this season, signing very short leases — usually just a few months — and reaching communities they might not normally extend into.
Pop-up shops are also being used in an attempt to bring interest and traffic back to that venerable retail institution, the shopping mall. From the article:
 | Hornall Anderson has been hired by the Westfield Group, which owns 119 shopping centres around the world, to find a way to win back brands and customers. The firm plans to use pop-ups to make shopping an unpredictable experience every month. The mall, it is hoped, will not disappear as quickly as most pop-ups do. |  |
About James Bickers
James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.
Subscribe
Get the latest news and resources from Retail Customer Experience.
