Pop ups, experiential experiences, showrooms top retail trends, reveals report
Retail pop-up shops, showrooms boasting e-commerce and brick-and-mortar offerings and experiential retail experiences are the top trends taking place, according to a report from Phillips Edison & Company.
Retailers will take advantage of pop-up shops to drive brand exposure, test new products and foster stronger consumer engagement. Showrooms are being embraced as a strategy to create even more meaningful interactions with shoppers, according to the report, which cites Warby Parker and Bonobos as being leaders in the strategy.
With regard to experiential retail, the increased use of interactive elements is due to the fact consumers are increasingly seeking unique and exciting experiences both offline and in brick-and-mortar environments, stated the release. It cites Sak's Fifth Avenue's Wellery salt rooms, cooking classes at Williams-Sonoma, wine tastings at grocery stores and the Nordstrom beauty concept as prime examples of the trend.
The insights were produced by the company's emerging trends team, led by Mike Conway, vice president of national accounts and retailer partnerships.
"Overall, we're confident the future for retail is bright, and we can't wait to see how these trends continue to unfold," stated Conway in the release. "Much has been made of the need for brick-and-mortar retail to adapt to e-commerce, but we've also seen a shift in the other direction with a number of e-retailers opening brick-and-mortar showrooms to complement online offerings," he added.