News

Porcelanosa taps Mood Media to deploy immersive experiential experience

October 22, 2018

Porcelanosa, a Spanish ceramics producer and distributor, is deploying a new sound and scent to its 130 showrooms and retail locations via a partnership with Mood Media.

The first store to have the experiential technology is in Spain. The company has several locations across a slew of countries, including the U.K., France, Chile, U.S., Canada, Italty, Mexico and Portugal, according to a press release.

The goal, according to the release, is to enable customers to "immerse themselves" in the world of Porcelanosa. Mood Media designed an elaborate playlist based on to the brand's values and customers, and a fully customized scent solution diffusing an exclusive fragrance within the store without impairing the aesthetics of the space.