News

POS provider payworks launches customer engagement platform

Engage is a new platform that links payment transaction data to shoppers' profiles, which can help in the development of customer engagement solutions.

April 20, 2016

In an effort to help clients advance point of sale engagement, payworks is debuting Engage, a new platform that links payment transaction data to shoppers' profiles,which can help in the development of customer engagement solutions.

The platform brings the transparency of the online retail to the offline shopping experience, according to a company press release.

According to Christian Deger, payworks CEO and co-founder, "payworks is expanding at a rapid pace with our clients building some of the best and fastest growing POS solutions in the industry. The offline shopping experience is ready for improvement and with payworks Engage, we provide the tools needed in order to do so."

The platform also allows businesses to gain valuable insights into shopper behavior.

"Merchants in South Africa love Yoco because of the quick onboarding process, well-rounded product and the outstanding support," said Yoco CEO Katlego Maphai. "payworks Engage provides us with valuable data on shopper behavior that we can use to build an even better experience for our merchants and help them grow. We can provide our merchants with data-driven analyses on their customers' buying patterns, just as if they were running an online store."