News

Puma flagship boasts engagement zone, immersive experiences

Photo courtesy of Puma.

September 5, 2019

The New York City Puma flagship store boasts retail customer experiences that use technology, art and music to engage with customers. The retail store, at 609 Fifth Ave., is home to a customization studio and tech-driven engagement zones, according to a press release. The two-floor location features 18,000 square feet of interactive space.

"PUMA is thrilled to open its first flagship in New York City, in a prime Manhattan location, that will allow us to connect with both our U.S. and international customers," said Bjoern Gulden, CEO, of PUMA SE, in the release. "I believe investing in this new store — in one of the fastest-paced cities in the world — will help us in our pursuit to be the fastest sports brand in the world. We're committed to pushing the boundaries of sports, fashion and technology, and this store is the latest manifestation of that commitment."

Consumers can personalize footwear, apparel and accessories using paints, dips, dyes, patchwork, embroidery, 3D-knitting, laser printing, pinning, material upcycling and many other creative mediums. Shoppers can hop into professional-grade F1 racing simulators and virtually race down the streets of New York City — or test the latest boots on the in-store simulator that mimics the pitch at San Siro Stadium.

"PUMA continues to see solid growth within North America and this new store reaffirms our commitment to this important market," said Bob Philion, president of PUMA North America, in the release. "From visitors that come to experience this iconic city, to lifelong New Yorkers, we're excited to open our doors in a vibrant and diverse community that aligns with our 'Forever Faster' mentality."