Quividi unveils gender-aware fragrance dispenser

PARIS — Presensia and Quividi announced that they have developed TargetScent, an innovative solution that makes it possible to dispense fragrances according to the gender of a potential customer.

TargetScent is composed of a Scentys4 dispenser controlled by Quividi's VidiReports. Scentys4 is a compact fragrance dispenser recently released by Presensia, which can diffuse up to 4 different scents up to a 5-meter distance. Scentys uses a patented technology for fully dry diffusion (no liquids, anti-allergenic, no contact with the users' skin, controlled concentration of perfuming materials). The Scentys4 dispenser can be completed with a screen that shows the video clip relative to the dispensed fragrance.

TargetScent's controlling engine is a small computer running Quividi's VidiReports software. VidiReports detects human faces in the vicinity of the dispenser, estimates the corresponding gender of prospective customers and sends that information to the Scentys4 dispenser, which instantly selects the appropriate fragrance. A small webcam sends a live video feed to VidiReports, which analyses it in real time, without recording any image or extracting personal information. Anonymous statistics are logged to measure the impact of TargetScent. VidiReports can be easily configured to set the prefered detection distance and the strategy to be employed when several faces are detected.