News

RadioShack deal gives brand higher education

May 17, 2013

RadioShack landed a five-year contract with the National Association of College Stores to install its own label-branded fixtures and popular merchandise in campus bookstores.

According to dallasnews.com, The University of Texas Co-op was the first in the state to sign up to get the branded shelves for items such as headphones from Beats by Dr. Dre, Skullcandy and SOL Republic. The contract is a move to boost both sides of the deal, as RadioShack struggles with its popularity among a younger demographic and bookstores face decreased relevancy in the new age of e-books, the article reported.

The RadioShack-branded shelves come in 4-foot to 12-foot wall sections, or in a free-standing fixture option, the article reported.

"This represents a unique opportunity for RadioShack to enter a nontraditional marketplace, and agreements like these are key to introducing new consumers to the role that RadioShack can play in their lives," said RadioShack CEO Joe Magnacca, in the article.

Read more about merchandising.