News

Report offers insight on how mid-market retailers can succeed despite Amazon

April 27, 2017

Battling Amazon is a huge challenge for mid-market brands and retailers but a new Radial report outlines best practices mid-market retailers can take to not only survive but grow despite Amazon's market presence.

The research report, "Beyond Survival: Growing in the Age of Amazon,"  recommends retailers to:

• Offer same-day buy online, pick-up in store
• Match pricing
• Partner with other companies

"Mid-market businesses are faced with two options. Either deliver an experience that makes customers happy while losing money, or make money but disappoint customers with a lousy experience. Unfortunately, neither option allows for retailers to thrive," Stefan Weitz, chief product and strategy officer at Radial, said in a press release.