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Report: Simple is a winning retail strategy

February 10, 2017

The more simple the better and simplicity will drive more revenue, reveals the seventh annual Global Brand Simplicity Index from Siegel+Gale.

That's because consumers love simplicity and 64 percent are willing to pay more for a simpler experience, notes the report.

Aldi is the top 'simplest' brand and Lidi, a German-based discount brand, is the second most simple, according to a MediaPost report.

Other simple retail brands include Amazon, Google, Subway, Ikea and Netflix.