News

Research: Merchandising a major factor in retail success

April 16, 2019

Today's winning retailers are those who use localized assortment technology in the merchandising strategy, according to a Retail Systems Research study, and the findings reflect the success in blending the art of merchandising with scientific data.

Retail success is also tied to embracing strategies such as markdown optimization, planning/allocation replenishment, life cycle, price, size and promotion optimization tools, according to a release on the study.

"In an age when technology allows every shopper to serve as judge, jury and executioner, make no mistake: everything matters," said Steve Rowen, managing partner, RSR, in the release. "But I'd argue that there's nothing more important than what a retailer chooses to sell. And the stakes for getting that mix right these days are high. More than ever, merchandising matters."