Retail strategy firm, LG roll out digital signage to more than 600 stores

Atlanta-based strategy and design agency Info Retail has joined forces with LG Electronics USA Inc. to roll out immersive digital signage in an effort to satisfy retail shoppers' hunger for the latest information, the newest trends and the most "intense" experience they can find, the company said.

Info Retail, which says it focuses on "the control and simplification of buying experiences," and LG Electronics have upgraded customer experiences with digital signage in more than 600 locations, with plans to roll out more digital signage upgrades in the coming months.

"LG digital signage displays have the image clarity and wide viewing angles that we were looking for," said Jim Stoklosa, director of digital signage and development for Info Retail, in the announcement. "LG is one of the few manufacturers with the ability to handle aggressive rollouts of hundreds of units across national retail chains as well."

The LG monitors are designed for constant operation and mount easily, Info Retail said, adding that the digital signage offers the ability to educate and entertain customers as they shop so that information is easily received but not intrusive. It can also be used to support the efforts of store associates and help them provide an immersive shopping experience for consumers, the company said.

Read more about retail digital signage.


Topics: Customer Experience, Digital Signage

Companies: LG Electronics USA, Inc.


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