News

ROBOTGALAXY concept lands in New York

October 22, 2008

NEW YORK — ROBOTGALAXY, a new interactive toy and online game concept, announced its first New York City Spaceship at Toys "R" Us Times Square. The ROBOTGALAXY Lab will be located on Level Two, overlooking the flagship store's 60-foot indoor Ferris Wheel. The Galaxy Experience will enable kids (or Explorers) to create, program and activate their own robot from over a thousand combinations. The ROBOTGALAXY outpost will be approximately 600 square feet and boast a complete concept store.

In conjunction with the Toys "R" Us Times Square opening, ROBOTGALAXY will introduce new Web-enabled robot technology with its SUPERSONIC Fuel Cell. ROBOTGALAXY Explorers will be able to plug in their robot (via a USB connection) to the Web and play games online once they take their robot home. As part of the in-store programming process, Explorers can create a robot avatar modeled after their physical toy. As kids teach their robot to fly, drive and battle other robots online they earn valuable points (or G-Stars) that entitle them to new robot downloads, including enhanced LED light colors, sound effects and speech.

ROBOTGALAXY was founded by Oliver Mitchell and Ken Pilot in October of 2007. Pilot is former president of Gap Brand.