Marketing
Sam’s Club growth strategy features scan and go tech, personalized AI advertising
April 22, 2025
Sam's Club has an ambitious growth strategy plan that includes doubling membership and sales over the next eight to 10 years as well as greater deployment of Scan & Go, Just Go checkout and personalized AI-driven advertising.
The goals and growth plan were announced at the company's recent 2025 Investment Community Meeting, according to a press release.
"This is one of the fastest, most scalable transformations happening in retail today," Chris Nicholas, president and CEO, said in the release. "We're investing with intention — in our fleet, our associates and the member experience — to become the world's best club retailer."
Sam's Club will open 30 locations this year while building a pipeline to open approximately 15 new clubs each year going forward. The retailer also plans to remodel all 600 of its existing clubs featuring a digital expansion.
Sam's Club, a $90 billion division of Walmart Inc., operates 600 clubs across the U.S. and Puerto Rico.
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