Samsung demos assisted-selling kiosk, digital signage displays at NRF BIG Show

Samsung Electronics America Inc. presented its interactive retail experience at NRF 2015, highlighting a range of solutions for retail environments, from the storefront to the showroom to the loading dock, warehouse and back office, the company announced. Samsung Smart Signage displays, Galaxy tablets, smartphones and wearables, multifunction printers and more were shown in a number of real-world retail applications at the Jacob K. Javits Convention Center.

Among its latest products, Samsung presented an intelligent digital storefront solution combining its new high-brightness displays and analytics from partner Quividi.

Leveraging Samsung's OMD Series displays and a simple video sensor, the solution uses Quividi's image-sensing technology to count actual viewers and overall opportunities to see, as well as attention times and dwell times, estimating the gender and age distribution of a retailer's audience. This real-time analysis can also be used for target content to engage shoppers.

The Samsung OMD Series LED-lit LCD displays are rated at up to 2,500 nits brightness and powered by the Samsung Smart Signage platform. These displays offer a way for businesses to showcase content and attract customers, the company said.

Samsung also demonstrated how retailers can leverage technology to create more interactivity in the showroom to increase customer engagement and drive sales.

In partnership with ComQi and Freshwater, Samsung demonstrated an assistive-selling kiosk utilizing RFID to deliver product information and suggested accessories to shoppers, with or without the assistance of a salesperson. This solution utilizes the Samsung DB22D, a 21.5-inch LED commercial display.

Topics: Assisted Selling, Digital Merchandising, Digital Signage, Interactive / Touchscreen, Kiosk Branding, Kiosks / Self-Service

Companies: ComQi, Inc.

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