News

Samsung's Singapore flagship resembles Apple store design

June 27, 2013

Samsung may be taking another page from the Apple playbook with its latest Samsung Experience Store at VivoCity in Singapore. According to psfk.com, the store opened this month and features a minimalistic design that incorporates light and glass.

Samsing commissioned design firm OMA to create the space, which is organized into several zones targeting a multitude of customer needs. Samsung says the design of the VivoCIty flagship will become the guideline for what future Experience Stores look like, the article reported.

Read more about store design and layout.