News

Scala showcases retail, corporate communication solutions in Denmark, installs digital ticketing system for Philadelphia museum

May 2, 2013

The location-based media provider Scala showcased a corporate communications solution and a retail solution during this week’s Channel Trends+Visions i IT fair in Copenhagen, Denmark. The company also provided demonstrations of the Samsung Smart Signage Platform, according to a news release, which uses Scala’s software engine to drive content and provides a plug-and-play solution for digital signage users.

The corporate communications solution can display a company's mission statements and values, the release said, along with imagery of its corporate office and pages from its employee magazine. The content shown during the trade show was a replica of the actual lobby solution found at Japanese Tobacco International.

Scala also showcased its Fling solution, which it said is aimed at retail and allows users to "throw" content from a tablet onto a screen with the swipe of a finger. Fling is available for all Android, Windows 8 and iOS operating systems, the company said, and provides a useful tool for sales staff on a store floor.

Meanwhile, Scala has also installed a digital ticketing system with five 55-inch HD screens at The Franklin Institute, a Philadelphia science museum named for Benjamin Franklin that dates to 1824.

According to a news release, the screens display information such as ticket prices, current or upcoming exhibits, show and tour group times and video trailers. With the use of dynamic pricing, the company said, customers are offered ticket packages based on the time of their visit, which allows the museum to maximize promotional efforts.

The Institute previously used static signage for ticketing and promotions, which it said had become too cumbersome and expensive. The new displays, which use Scala software, enable advertising content that can reduce perceived wait time, the company said. Applied Video Technology handled the installation.

"This new ticketing signage system now gives us the opportunity to cycle through imagery for our films and special exhibitions so that visitors can see the full breadth of our museum offerings," Franklin Institute design director Jeanne Maier said in the release. "The screens also showcase visitor friendly 'package pricing' that shifts to discounted evening or special event pricing through the pre-programmed content management system. Our investment in the new signage has saved on both labor and materials for producing printed signs. The digital signs have also uncomplicated the offerings for our visitors now that the pricing is tailored to show only those museum experiences that are available during the time of day of their visit."

Learn more about digital signage software.