Sears aims to be more interactive

Chicago Sun-Times: Sears' new president of home electronics, Karen Austin, wants to take advantage of Circuit City's demise by giving Sears shoppers more interactive experiences. The first steps include posting more extensive product guides on Sears' Web site and allowing shoppers to upgrade their cable TV service at select Sears stores after they buy a high-definition TV set.

"We want to leverage our online presence, so we've expanded the [consumer electronics] assortment at Sears.com and have deployed new product guides for electronics online," Austin said Thursday. She noted that more than 70 percent of shoppers research products online before they buy them.

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