Simon deploys interactive mapping to boost customer experience

Retail real estate giant Simon has deployed digital interactive mall maps on all its websites in a quest to help shoppers easily navigate the company's retail locations. The maps also include a services directory and a list of amenities available at its locations.

"Simon is continually looking for opportunities to enhance the shopping experience and we quickly recognized the potential of this new technology to do just that," Mikael Thygesen, CMO, said in a press release.

"Simon is at the forefront of exploring, testing and adopting what is possible with today's technology," Hongwei Liu, co-founder and CEO of Mappedin, said in the release. "By integrating new technologies and continuously investing in improvements Simon is ensuring the shopper has an enjoyable, productive and fun experience in their centers."

Topics: Customer Experience, Customer Service, Department Stores, Omnichannel / Multichannel, Retail - General, Retail - Mall, Technology

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